Craig Lieberman, Founder & President

Craig grew up in Weston, Conn., where he ate peanut butter and carrots, and very little else. An interest in foreign affairs led him to study abroad. While attending grad school at the University of Sydney, he received an unexpected education in the city’s vibrant food scene. Realizing his passion for specialty food and wine, he returned home and began selling gourmet specialties from around the world. In 2003, he launched his own venture with 34 Degrees. Today, he has returned to his simple, yet deeply satisfying culinary roots with a line of all-natural crackers made from a handful of the highest quality ingredients. And while he created 34° Crispbread as the perfect companion to cheese, he thinks they’re mighty tasty with peanut butter too.

More about Craig…

What’s the coolest thing you own or do?
Hmm, a tie between my Schlitz t-shirt and my wicked left-handed,
reverse spin disc golf shot.

What do you do that makes you feel like a complete dork?
I absolutely love musicals. Bride and Prejudice is one of my all-time favorite movies.
I know practically every line and even some of the dance moves.

What’s the most-listened to song on your iPod?
One Crowded Hour (Augie March)

If you could be on any reality TV show, which one would it be?
America’s Got Talent, so I could show off my impressive yodeling skills.

Your most memorable meal?
The perfect pizza margherita at Mozza in LA. I can still recall every bite.

Greatest food temptation (besides crackers)?
Cheesy polenta. I can’t get enough!

More about Craig…

Meet the Team
    • Craig Lieberman, Founder
    • Robert Harrison, Western Regional Sales Manager
    • Jennifer Margoles, General Manager
    • Jennifer Swift, Marketing Manager
    • Phillip Coplen, Director of Finance
    • Scott Kirch, Central Regional Sales Manager
    • Steve Wangler, Vice President of Sales
    • Annie Marcum, Accounting & Opeartions Coordinator

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